Est. June 2015


The Royal Rally Story:

Founded in 2015, Royal Rally was created on the premise that the best times can be had by a group of like-minded people who love the thrill of the open road.

Now with single-day and multi-day events all over Alberta, British Columbia and Saskatchewan, Royal Rally has established itself as Canada’s top automotive rally lifestyle brand.

The events are best described as supercharged scavenger-hunts on wheels. At the start of each event, teams are given a route card containing checkpoints, bonus activities and more.

Teams navigate through the route to each checkpoint and earn points by solving questions, taking photos and completing bonus tasks for additional points. At the end of the event, the teams with the most points will walk away with the first, second and third place trophies.

Team spirit has always been encouraged, but lately our teams have taken things to a whole different level with costumes, pranks, props and personalities that go above and beyond in all aspects. Whether you dress up, create a team theme, start a prank war or a megaphone battle, you’ll be in contention for the Royal Rally Spirit Award, which is handed out to the most memorable team on the event.

Royal Rally is not a race; in fact it’s far from it! There’s no prize for being fast. Royal Rally is a scavenger hunt on wheels, rewarding those who think outside the box.  The best part of the event is the camaraderie; the participants and the personalities the event attracts truly makes it one-of-a-kind.

The Royal Rally Team:

David S


David is the driving force behind Royal Rally. In 2015 he founded Royal Rally, based on his love for worldwide events like Gumball 3000 and GoldRush Rally. With a background as a photographer/videographer, David helms our multimedia team and takes on the role of shooting and editing our event videos as well as photographing the event alongside our rally photographers. When he’s not busy running Royal Rally, David is a Real Estate Agent as well as a Pharmacy Technician.

Matt H

Co-Owner/Rally Organizer

Matt is our rally organizer, and takes pride in putting together our events. He also helms our rally crew and oversees operations on the event. In 2015 he joined Royal Rally. Matt has a background in automotive, being a former crew member on the Bullrun Rally events in the United States, as well as being a former automotive journalist. With a love for putting on events, Matt loves seeing Royal Rally come together every year. When he’s not busy running Royal Rally, Matt is a Marketing & Events Specialist at House of Cars.

Julie H

Rally Crew

Julie is our all-star rally check-in lead and rally crew member. She joined Royal Rally in 2018 and has been an integral part of the journey ever since. Julie helps out with route planning, scouting and runs the show on event weekend. She loves the adventure aspect of the rally and takes pride in planning the event’s checkpoints and activities. When she’s not busy with Royal Rally, Julie is an Office Manager at an Optometry Clinic in Calgary.








  • Unleashed 1
  • Unleashed 2
  • Unleashed 3
  • Mountain Rush


  • The Hunt
  • The Hunt: Mount Mayhem
  • Pop-Up Rally
  • Track Attack Track Day
  • GT Rally


  • Snowball
  • Triple Crown
  • Shift Track Day
  • Royal Rally 21


  • Snowball 2023
  • Retro Rally
  • Badlands III

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